SEO

10 Step SEO Audit: How To Analyze Your Website for Better Search Results

By October 6, 2018 No Comments
seo audit in 10 steps

In today’s world of digital marketing, one of the most important sources of traffic to your website will be from search engines like Google, Bing and Yahoo.  This organic traffic usually makes up the majority of traffic to any successful website.

In order to increase your traffic from search, you need to know where you currently are in terms of optimization and the factors to rise in the search results.

 

1. Run and SEO Analysis Report

There are a number of free tools available to analyze your website and it’s ranking factors.  We recommend a free tool from the experts at SEO Digital Group.  The tool is easy to use.  Put in your landing page and a keyword you think is the money term to get you more business and their tool will email you a full SEO report and score with steps to improve your optimization.

To check out their free tool… CLICK HERE

 

2. Google Page Speed Test

The time it takes your website to load can affect your bounce rate and that rate is a ranking factor to Google.  Bounce rate needs to be low.  What is bounce rate?  If someone finds your website in the search results, clicks the link but quickly “bounces” from your site in either hitting the back button or closing the tab/window, that is considered a bounce.  If your website takes too long to load, most people will bounce.

Use this Google Page Speed Tester to see if your website is slow or not.

 

3. Mobile Friendly Audit

It is no surprise that more people are accessing the web from their mobile devices.  In fact, Google has recently switch most sites to a mobile first indexing priority.  Google is taking the mobile version of your website and using that as the primary content for it’s search index.  If your website isn’t mobile friendly or responsive, you might be in trouble.

Use this Google Mobile-Friendly Tester

 

4. Check Your Page Titles and Descriptions

Search engines need you to help them understand what the page content on your website is.  Each page of your website should be focused on one topic or keyword group.  If you are a local business, your home page title might be structured like this:

Business Name | What Your Do | Where You Are Located

For example, if you are a lawyer in Philadelphia, your home page should be something like:

Smith’s Law Group | Personal Injury Lawyers | Philadelphia PA

This way, Google and other search engines know you are an injury lawyer in Philadelphia.  when people search for an injury lawyer in Philadelphia, your page should then be indexed in their results.

To often though, website designer make a website they leave the defaults page names instead of optimizing your pages.  Your home page title might be HOME – Smith Law Group

We see it all the time, it’s very common.  In this case, you will rank well for your brand name (if you’re Smith’s Law Group), but you might not show up for searches looking for an “Injury lawyer in Philadelphia”.

How do you check your page titles?  It is very easy.  Go to google.com and type this text into the search box.  Where I have yourdomain.com replace it with your actual website domain name.

site:yourdomain.com

For example this website will be site:10stepmarketing.com

site search

This is an example of a page which is not optimized:

unoptimized page

Here is that same page but now optimized with a proper keyword focused title and description.

optimized page title

5. Set Up Google Search Console

One of the most valuable free tools to help your SEO efforts will be the Google Search Console.  This is basically a back door into the Google search data and will give you tons of information on the keywords you are ranking for, the position in the searches, the clicks you earn for each keyword phrase and more.  I’m not going into a full toturial here, but we will address it in another blog post.

To access the search console, go here https://www.google.com/webmasters/tools/

 

6. Keyword Research

Properly optimizing your pages and websites starts with proper keyword research.  There are a number of tools for doing keyword research.  We recommend the following:

Google Trends

Ubersuggest

 

7. Check for Duplicate Content

Did you know that duplicate content can hurt your search ranking results?  Go through your site using that search trick about site:yourdmain.com and see if you have pages which seem to be focused on the same topic and have the same content.  The key is to focus all your efforts into ranking one page for one keyword group.  For example, if you are a bankruptcy lawyer, have one page about your bankruptcy services.  Don’t make multiple pages about bankruptcy services that you offer.

 

8.Content Depth Analysis

If you are in a competitive industry like the bankruptcy lawyer mentioned above, you might need to dig deep with extra content to support your main services pages.  The bankruptcy services page should have sections like:

What is bankruptcy?

Difference between Charter 7 and Chapter 11

How much does bankruptcy cost?

Are there alternatives to bankruptcy?

When should you file for bankruptcy?

You can either fill your one page with many sections about the topic you are trying to rank in the search or break some of these smaller sections out into support blog posts which link to your main services page.  More about that in our section about content marketing.

9. Internal Link Audit

Once you have depth in your content with many service and supporting blog post pages, you need to start linking them internally.  If you have a page for bankruptcy service, that is your main page you want to rank.  You should then have a blog post about when you should file for bankruptcy and link it to your main bankruptcy page in the text body of the content by highlight the words bankruptcy and linking it to the main bankruptcy page.  This applies to all business types and content niches, not just bankruptcy.

 

10. Look at your competition

If you do a google search and see the competition who is ranking in the top 5 results for your primary keywords, they are doing something right.  So you need to analyze what it is they are doing and do it a little better.  Using the info above, check out their page titles and descriptions, their content length and depth, link structure and maybe even their website platform.

 

Most if not all the steps above are analyzed and addressed in the seo audit tool you can scan for free here https://seodigitalgroup.com/seo-analyzer/

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